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Bowling Green State University professors of gerontology, Dr. The study authors also delved into the question of which features make a dating site a good fit for seniors. Charlie Stelle, have been researching the landscape and found that people over 60 represent the most rapidly growing demographic in online dating.What can we derive from the best content of the 2017 Valentine’s season?We’re continually watching how brands are taking advantage of Facebook’s favored format, video. Keeping those new figures in mind, we decided to explore how the most popular matchmaking sites did on social media.We used Spike to analyze their social content on Facebook and Instagram from January 15th through February 15th, 2017.Zoosk’s top link post shared the Former President Obama’s love story with the Former First Lady.For dating brands, social media can be a receptive platform for inspirational stories, especially those about celebrities. Some of its other top posts were success stories from those who found love.
For brands, we’ve been seeing more and more brands take a political role and create content around what their audience cares about.
For other brands, other top links posts also tended to share relationship advice.
Many of these publishers created content that was silly or used humor to sympathize with their readers’ search for love.
Check out more Senior Planet articles: How to set up your online dating profile in 4 easy steps 11 ways to quit lurking and write your online dating profile Do you have a favorite dating site?
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